Indonesian Zara, Burger King Franchiser to Expand
Mintra Adiperkasa (MAP), franchiser of brands like Zara, Starbucks and Burger King, is broadening its fashion and sport lines in Indonesia, betting on strong consumer spending despite concerns that an increase in fuel prices will stoke inflation and curb economic growth.
Mintra Adiperkasa (MAP), franchiser of brands like Zara, Starbucks and Burger King, is broadening its fashion and sport lines in Indonesia, betting on strong consumer spending despite concerns that an increase in fuel prices will stoke inflation and curb economic growth.
Francezka Nangoy | 10:43 PM March 28, 2012
“Our target market is middle to upper class, which are not very sensitive to price increases. I don’t think the impact of inflation would be very significant to our sales,” she added.
Indonesia’s income per capita last year reached $3,543, according to the Central Statistics Agency, from $3,010 in 2010.
Fetty said, citing Nielsen Indonesia, there are 30 million people in Indonesia, categorized into middle and upper class.
“Our target market is middle to upper class, which are not very sensitive to price increases. I don’t think the impact of inflation would be very significant to our sales,” she added.
Indonesia’s income per capita last year reached $3,543, according to the Central Statistics Agency, from $3,010 in 2010.
Fetty said, citing Nielsen Indonesia, there are 30 million people in Indonesia, categorized into middle and upper class.
No comments:
Post a Comment